Brief
Light up a night walk (full and half marathon) through Central London, with a product that can be activated for groups of walkers, as well as along the course
Solution
RGB wristbands for each walker – 3 groups of walkers for each start time. Technician at course start line for pre-event warm up & call to start line, hand held controllers (HTX) along route for Pit Stop activations, and finish line
Results
Xylobands provided 17,000 walkers with RGB wristbands. Participants were called to the start line by activating wristbands in 3 separate groupings over multiple start times – an effective solution to crowd management. Wristbands were also triggered every few miles along the course with HTX as walkers approached Pit Stops, and were lit right up to the finish line – in all the were on for nearly 14 hours.
